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New Marketing Investment Request

Anchored on the product being promoted. ROI is graded on gross margin.

§1Requestor & Intent

§2Classification

Big 8iWhich of our top-8 priority products / strategic programs this investment is tied to. Select all that apply.

§3Product & Listing

The manufacturer-specific section — drives the gross-margin ROI.

Retailers / platforms*iWhere the product is sold and the ad will run. Select every retailer this request covers — each gets its own identifier, unit price, and unit gross margin. ROI is computed on the blended average across them.

Select at least one retailer to enter its identifier, price, and margin.

Listing readiness*iConfirm the listing is ready to convert the traffic we're about to buy: in stock, winning the buy-box, creative/A+ content live, and enough reviews. Driving ads to an unready listing wastes spend.

§4Financials

§5Budget

§6Timeline

§7The Activation

Creative needsiWhat creative has to be made or sourced for this to run — new assets, A+ content, video, or reuse of existing creative. Flags production effort and lead time.

§8Expected Results — the ROI Contract

Graded at post-mortem against gross-margin ROI. Projection uses the blended average price & margin across selected retailers.

Projection (auto-computed)

Spend × target = Revenue → ÷ Blended Unit Price = Units → × Blended Unit GM = Gross Profit → GM ROI

Blended unit price — · blended unit GM —

Proj. Revenue
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Proj. Units
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Proj. Gross Profit
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GM ROI
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Add at least one retailer with identifier, price & margin to submit.