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Sea Dreams Soother™ Sleep Soother

ACQUISITION · Performance Marketing · Walmart

Completed

Workflow Actions

Intent & Classification

Requestor
Quinn Requestor
Objective
ACQUISITION
Funnel Stage
MID
Brand
Core
Region
AMER
Big 8
Sea Dreams Soother™
Linked Goal
Hold #1 share in sleep soothers
Rationale
Walmart Connect always-on for Sea Dreams Soother™ to defend share in the nursery category.

Product & Listing

Retailer
Walmart
WALMART_ITEM_ID
00604213987651
Internal SKU
11058
Unit Price
$39.99
Unit Gross Margin
$16.00
Listing Readiness
In stock, Buy-box won, A+ / creative ready

Financials

Requested Amount
$22,000.00
Currency
USD
Budgeted
Yes
Cost Center
Ecomm
Spend Type
FLIGHTED

Timeline

Start Date
2/1/2026
End Date
4/30/2026
Go-Live Date
2/3/2026

Activation

Type
Sponsored Products
Vendor
—
Creative Needs
Reuse existing
Targeting
Nursery + baby sleep category terms, AMER.
Deliverables
Search + category display placements, monthly refresh.

Stakeholders

Owner
Andrea
Stakeholders
—

ROI Contract (Expected Results)

Primary KPI
ROI
Target Value
4
Confidence
Medium
Measurement
Walmart Connect reporting + Retail Link sell-through.
Proj. Revenue
$88,000.00
Proj. Units
2,200.55
Proj. Gross Profit
$35,208.80
Proj. GM ROI
60.0%

Approvals

  • Andrea — Approved · Defensive spend justified. Approved.6/17/2026, 6:14:21 AM

Status Timeline

  1. Submitted6/17/2026, 6:14:21 AM
    by Quinn Requestor
  2. Submitted→In Process6/17/2026, 6:14:21 AM
    by Riley Reviewer
  3. In Process→In Review6/17/2026, 6:14:21 AM
    by Riley Reviewer
  4. In Review→Approved6/17/2026, 6:14:21 AM
    by Andrea
  5. Approved→Running6/17/2026, 6:14:21 AM
    by Andrea
  6. Running→Completed6/17/2026, 6:14:21 AM
    by Andrea

Post-Mortem

Actual Spend
$21,400.00
Actual Units
1,820
Actual Revenue
$72,781.80
Actual GM ROI
36.1%
Variance vs Projection
-39.9%
Repeat?
No
What Worked
Strong organic halo; rank held through the flight.
What Didn't
CPCs rose late in the quarter; ROI landed below target.