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Dream & Grow Bedside Bassinet™ — Dalton

CONVERSION · Performance Marketing · Target

Completed

Workflow Actions

Intent & Classification

Requestor
Quinn Requestor
Objective
CONVERSION
Funnel Stage
LOWER
Brand
Premium
Region
AMER
Big 8
Dream & Grow Bassinet™
Linked Goal
Registry-season conversion lift
Rationale
Target Roundel sponsored search for the Dalton bassinet during the registry season.

Product & Listing

Retailer
Target
TCIN
89241007
Internal SKU
10197
Unit Price
$129.99
Unit Gross Margin
$52.00
Listing Readiness
In stock, A+ / creative ready, Reviews ≥ threshold

Financials

Requested Amount
$30,000.00
Currency
USD
Budgeted
Yes
Cost Center
Ecomm
Spend Type
FLIGHTED

Timeline

Start Date
3/1/2026
End Date
5/31/2026
Go-Live Date
3/4/2026

Activation

Type
Sponsored Products
Vendor
—
Creative Needs
A+ content
Targeting
Baby registry + bassinet terms, AMER.
Deliverables
Registry + category search campaigns.

Stakeholders

Owner
Andrea
Stakeholders
—

ROI Contract (Expected Results)

Primary KPI
ROI
Target Value
3.2
Confidence
High
Measurement
Roundel dashboard + internal GM ledger.
Proj. Revenue
$96,000.00
Proj. Units
738.52
Proj. Gross Profit
$38,402.95
Proj. GM ROI
28.0%

Approvals

  • Andrea — Approved · Registry timing is right. Approved.6/17/2026, 6:14:21 AM

Status Timeline

  1. Submitted6/17/2026, 6:14:21 AM
    by Quinn Requestor
  2. Submitted→In Process6/17/2026, 6:14:21 AM
    by Riley Reviewer
  3. In Process→In Review6/17/2026, 6:14:21 AM
    by Riley Reviewer
  4. In Review→Approved6/17/2026, 6:14:21 AM
    by Andrea
  5. Approved→Running6/17/2026, 6:14:21 AM
    by Andrea
  6. Running→Completed6/17/2026, 6:14:21 AM
    by Andrea

Post-Mortem

Actual Spend
$29,650.00
Actual Units
770
Actual Revenue
$100,092.30
Actual GM ROI
35.0%
Variance vs Projection
25.1%
Repeat?
Yes
What Worked
Registry targeting converted well above benchmark.
What Didn't
Inventory tightened in week 8, capping upside.