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3DSuite™ Modular Stroller

ACQUISITION · D2C · Meta Advertising

Running

Workflow Actions

Intent & Classification

Requestor
Quinn Requestor
Objective
ACQUISITION
Funnel Stage
MID
Brand
Premium
Region
AMER
Big 8
3DSuite™ Stroller
Linked Goal
New customer acquisition +20% QoQ
Rationale
Meta Advantage+ prospecting for the 3DSuite™ Stroller to grow the new-customer base on DTC.

Product & Listing

Retailer
DTC
INTERNAL_SKU
17629
Internal SKU
17629
Unit Price
$229.99
Unit Gross Margin
$92.00
Listing Readiness
In stock, A+ / creative ready

Financials

Requested Amount
$28,000.00
Currency
USD
Budgeted
Yes
Cost Center
Ecomm
Spend Type
FLIGHTED

Timeline

Start Date
6/1/2026
End Date
8/31/2026
Go-Live Date
6/5/2026

Activation

Type
Meta Advantage+
Vendor
—
Creative Needs
New asset, Video
Targeting
Lookalike of high-LTV customers, AMER, 25–45.
Deliverables
4 video creatives, 8 static variants, LP A/B test.

Stakeholders

Owner
Keith
Stakeholders
—

ROI Contract (Expected Results)

Primary KPI
GM_ROAS
Target Value
2.8
Confidence
Medium
Measurement
Meta Ads Manager + post-purchase survey attribution.
Proj. Revenue
$78,400.00
Proj. Units
340.88
Proj. Gross Profit
$31,361.36
Proj. GM ROI
12.0%

Approvals

  • Keith — Approved · Reasonable CAC target; approved for flight.6/17/2026, 6:14:21 AM

Status Timeline

  1. Submitted6/17/2026, 6:14:21 AM
    by Quinn Requestor
  2. Submitted→In Process6/17/2026, 6:14:21 AM
    by Riley Reviewer
  3. In Process→In Review6/17/2026, 6:14:21 AM
    by Riley Reviewer
  4. In Review→Approved6/17/2026, 6:14:21 AM
    by Andrea
  5. Approved→Running6/17/2026, 6:14:21 AM
    by Andrea

Post-Mortem

Post-mortem unlocks when the request is COMPLETED.