Demo AdminADMIN
← Back to queue

Sea Dreams Soother™ Sleep Soother

RETENTION · Performance Marketing · Amazon Global

Running

Workflow Actions

Intent & Classification

Requestor
Quinn Requestor
Objective
RETENTION
Funnel Stage
LOWER
Brand
Core
Region
AMER
Big 8
Sea Dreams Soother™
Linked Goal
—
Rationale
Amazon Sponsored Brands to keep Sea Dreams Soother™ top-of-category through summer.

Product & Listing

Retailer
Amazon
ASIN
B07SOOTHE11
Internal SKU
11058
Unit Price
$39.99
Unit Gross Margin
$16.00
Listing Readiness
In stock, Buy-box won

Financials

Requested Amount
$15,000.00
Currency
USD
Budgeted
Yes
Cost Center
Ecomm
Spend Type
FLIGHTED

Timeline

Start Date
6/1/2026
End Date
8/31/2026
Go-Live Date
6/2/2026

Activation

Type
Sponsored Brands
Vendor
—
Creative Needs
Reuse existing
Targeting
Branded + category defensive terms.
Deliverables
Brand headline + product collection ads.

Stakeholders

Owner
Andrea
Stakeholders
—

ROI Contract (Expected Results)

Primary KPI
ROI
Target Value
3.8
Confidence
Medium
Measurement
Amazon Ads console.
Proj. Revenue
$57,000.00
Proj. Units
1,425.36
Proj. Gross Profit
$22,805.70
Proj. GM ROI
52.0%

Approvals

  • Andrea — Approved · Standard always-on. Approved.6/17/2026, 6:14:21 AM

Status Timeline

  1. Submitted6/17/2026, 6:14:21 AM
    by Quinn Requestor
  2. Submitted→In Process6/17/2026, 6:14:21 AM
    by Riley Reviewer
  3. In Process→In Review6/17/2026, 6:14:21 AM
    by Riley Reviewer
  4. In Review→Approved6/17/2026, 6:14:21 AM
    by Andrea
  5. Approved→Running6/17/2026, 6:14:21 AM
    by Andrea

Post-Mortem

Post-mortem unlocks when the request is COMPLETED.