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Dream & Grow Bedside Bassinet™ — Dalton

PRODUCT_LAUNCH · Performance Marketing · Mercado Libre

Approved

Workflow Actions

Intent & Classification

Requestor
Quinn Requestor
Objective
PRODUCT_LAUNCH
Funnel Stage
UPPER
Brand
Premium
Region
LATAM
Big 8
Dream & Grow Bassinet™
Linked Goal
LATAM expansion — bassinet launch
Rationale
Launch support for the Dalton bassinet entering Mercado Libre in Mexico.

Product & Listing

Retailer
Mercado Libre
MERCADOLIBRE_ID
MLM1928374650
Internal SKU
10197
Unit Price
$129.99
Unit Gross Margin
$52.00
Listing Readiness
In stock

Financials

Requested Amount
$19,000.00
Currency
USD
Budgeted
Yes
Cost Center
Ecomm
Spend Type
ONE_TIME

Timeline

Start Date
7/1/2026
End Date
9/30/2026
Go-Live Date
7/7/2026

Activation

Type
Sponsored Products
Vendor
Mercado Ads
Creative Needs
New asset, A+ content
Targeting
Bassinet + nursery terms, MX.
Deliverables
Localized listing + sponsored search launch.

Stakeholders

Owner
Andrea
Stakeholders
—

ROI Contract (Expected Results)

Primary KPI
ROI
Target Value
3
Confidence
Medium
Measurement
Mercado Ads reporting + local GM ledger.
Proj. Revenue
$57,000.00
Proj. Units
438.5
Proj. Gross Profit
$22,801.75
Proj. GM ROI
20.0%

Approvals

  • Andrea — Approved · Good LATAM beachhead. Approved.6/17/2026, 6:14:21 AM

Status Timeline

  1. Submitted6/17/2026, 6:14:21 AM
    by Quinn Requestor
  2. Submitted→In Process6/17/2026, 6:14:21 AM
    by Riley Reviewer
  3. In Process→In Review6/17/2026, 6:14:21 AM
    by Riley Reviewer
  4. In Review→Approved6/17/2026, 6:14:21 AM
    by Andrea

Post-Mortem

Post-mortem unlocks when the request is COMPLETED.