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3DSuite™ Modular Stroller

AWARENESS · D2C · Google Advertising

Approved

Workflow Actions

Intent & Classification

Requestor
Quinn Requestor
Objective
AWARENESS
Funnel Stage
UPPER
Brand
Premium
Region
EMEA
Big 8
3DSuite™ Stroller
Linked Goal
—
Rationale
Google Performance Max to build 3DSuite™ awareness in the UK DTC market.

Product & Listing

Retailer
DTC
INTERNAL_SKU
17629
Internal SKU
17629
Unit Price
$229.99
Unit Gross Margin
$92.00
Listing Readiness
In stock, A+ / creative ready

Financials

Requested Amount
$24,000.00
Currency
USD
Budgeted
No
Cost Center
Ecomm
Spend Type
FLIGHTED

Timeline

Start Date
7/15/2026
End Date
10/15/2026
Go-Live Date
7/20/2026

Activation

Type
Google Performance Max
Vendor
—
Creative Needs
New asset, Video
Targeting
In-market parents, UK.
Deliverables
PMax asset groups, 3 video, 10 image assets.

Stakeholders

Owner
Keith
Stakeholders
—

ROI Contract (Expected Results)

Primary KPI
GM_ROAS
Target Value
2.5
Confidence
Low
Measurement
Google Ads + GA4 attribution.
Proj. Revenue
$60,000.00
Proj. Units
260.88
Proj. Gross Profit
$24,001.04
Proj. GM ROI
0.0%

Approvals

  • Keith — Approved · Awareness bet for EMEA; approved with a watch on ROAS.6/17/2026, 6:14:21 AM

Status Timeline

  1. Submitted6/17/2026, 6:14:21 AM
    by Quinn Requestor
  2. Submitted→In Process6/17/2026, 6:14:21 AM
    by Riley Reviewer
  3. In Process→In Review6/17/2026, 6:14:21 AM
    by Riley Reviewer
  4. In Review→Approved6/17/2026, 6:14:21 AM
    by Andrea

Post-Mortem

Post-mortem unlocks when the request is COMPLETED.