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Sea Dreams Soother™ Sleep Soother

AWARENESS · Organic Social · Influencers

In Review

Workflow Actions

Intent & Classification

Requestor
Quinn Requestor
Objective
AWARENESS
Funnel Stage
UPPER
Brand
Core
Region
AMER
Big 8
Sea Dreams Soother™
Linked Goal
—
Rationale
Parenting-influencer program for Sea Dreams Soother™ to drive UGC and impressions.

Product & Listing

Retailer
DTC
INTERNAL_SKU
11058
Internal SKU
11058
Unit Price
$39.99
Unit Gross Margin
$16.00
Listing Readiness
In stock

Financials

Requested Amount
$12,000.00
Currency
USD
Budgeted
Yes
Cost Center
MarComm
Spend Type
ONE_TIME

Timeline

Start Date
8/1/2026
End Date
9/30/2026
Go-Live Date
—

Activation

Type
Influencer
Vendor
Creator network (TBD)
Creative Needs
New asset, Video
Targeting
New + expecting parents, AMER.
Deliverables
12 creators, 24 posts/stories, usage rights.

Stakeholders

Owner
Jeanette
Stakeholders
—

ROI Contract (Expected Results)

Primary KPI
Impressions
Target Value
2
Confidence
Medium
Measurement
Influencer platform analytics + branded-content reporting.
Proj. Revenue
$24,000.00
Proj. Units
600.15
Proj. Gross Profit
$9,602.40
Proj. GM ROI
-20.0%

Approvals

No approval decisions yet.

Status Timeline

  1. Submitted6/17/2026, 6:14:21 AM
    by Quinn Requestor
  2. Submitted→In Process6/17/2026, 6:14:21 AM
    by Riley Reviewer
  3. In Process→In Review6/17/2026, 6:14:21 AM
    by Riley Reviewer

Post-Mortem

Post-mortem unlocks when the request is COMPLETED.