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Dream & Grow Bedside Bassinet™ — Dalton

CONVERSION · Performance Marketing · Amazon Global

In Process

Workflow Actions

Intent & Classification

Requestor
Quinn Requestor
Objective
CONVERSION
Funnel Stage
LOWER
Brand
Premium
Region
AMER
Big 8
Dream & Grow Bassinet™
Linked Goal
—
Rationale
Amazon DSP retargeting for the Dalton bassinet to recover cart abandoners.

Product & Listing

Retailer
Amazon
ASIN
B08BASSDAL10
Internal SKU
10197
Unit Price
$129.99
Unit Gross Margin
$52.00
Listing Readiness
In stock, Buy-box won, A+ / creative ready

Financials

Requested Amount
$17,500.00
Currency
USD
Budgeted
Yes
Cost Center
Ecomm
Spend Type
FLIGHTED

Timeline

Start Date
8/15/2026
End Date
11/15/2026
Go-Live Date
—

Activation

Type
DSP
Vendor
—
Creative Needs
Reuse existing
Targeting
Cart abandoners + detail-page viewers.
Deliverables
Retargeting + audience expansion line items.

Stakeholders

Owner
Andrea
Stakeholders
—

ROI Contract (Expected Results)

Primary KPI
ROI
Target Value
3.4
Confidence
Medium
Measurement
Amazon DSP console + GM ledger.
Proj. Revenue
$59,500.00
Proj. Units
457.73
Proj. Gross Profit
$23,801.83
Proj. GM ROI
36.0%

Approvals

No approval decisions yet.

Status Timeline

  1. Submitted6/17/2026, 6:14:21 AM
    by Quinn Requestor
  2. Submitted→In Process6/17/2026, 6:14:21 AM
    by Riley Reviewer

Post-Mortem

Post-mortem unlocks when the request is COMPLETED.