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Sea Dreams Soother™ Sleep Soother

CONVERSION · Performance Marketing · Target

Needs Info

Workflow Actions

Intent & Classification

Requestor
Quinn Requestor
Objective
CONVERSION
Funnel Stage
MID
Brand
Core
Region
AMER
Big 8
Sea Dreams Soother™
Linked Goal
—
Rationale
Target Roundel test for Sea Dreams Soother™ — reviewer asked for clearer margin backup.

Product & Listing

Retailer
Target
TCIN
78113402
Internal SKU
11058
Unit Price
$39.99
Unit Gross Margin
$16.00
Listing Readiness
In stock

Financials

Requested Amount
$9,500.00
Currency
USD
Budgeted
No
Cost Center
Ecomm
Spend Type
ONE_TIME

Timeline

Start Date
8/20/2026
End Date
10/1/2026
Go-Live Date
—

Activation

Type
Sponsored Products
Vendor
—
Creative Needs
Reuse existing
Targeting
Soother + nursery terms.
Deliverables
Small category search test.

Stakeholders

Owner
Andrea
Stakeholders
—

ROI Contract (Expected Results)

Primary KPI
ROI
Target Value
3
Confidence
Low
Measurement
Roundel dashboard.
Proj. Revenue
$28,500.00
Proj. Units
712.68
Proj. Gross Profit
$11,402.85
Proj. GM ROI
20.0%

Approvals

No approval decisions yet.

Status Timeline

  1. Submitted6/17/2026, 6:14:21 AM
    by Quinn Requestor
  2. Submitted→In Process6/17/2026, 6:14:21 AM
    by Riley Reviewer
  3. In Process→Needs Info6/17/2026, 6:14:21 AM
    by Riley Reviewer

Post-Mortem

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