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Dream & Grow Bedside Bassinet™ — Dalton

AWARENESS · Organic Social · Boosted Activations

Rejected

Workflow Actions

No actions available for this status in your role.

Intent & Classification

Requestor
Quinn Requestor
Objective
AWARENESS
Funnel Stage
UPPER
Brand
Premium
Region
APAC
Big 8
Dream & Grow Bassinet™
Linked Goal
—
Rationale
Boosted social posts for the Dalton bassinet — thin measurement plan, low expected ROI.

Product & Listing

Retailer
DTC
INTERNAL_SKU
10197
Internal SKU
10197
Unit Price
$129.99
Unit Gross Margin
$52.00
Listing Readiness
In stock

Financials

Requested Amount
$8,000.00
Currency
USD
Budgeted
No
Cost Center
MarComm
Spend Type
ONE_TIME

Timeline

Start Date
9/10/2026
End Date
10/10/2026
Go-Live Date
—

Activation

Type
Boosted Post
Vendor
—
Creative Needs
Reuse existing
Targeting
Broad parents, APAC.
Deliverables
Boost 6 existing posts.

Stakeholders

Owner
Jeanette
Stakeholders
—

ROI Contract (Expected Results)

Primary KPI
Engagement
Target Value
1.5
Confidence
Low
Measurement
Native platform insights only.
Proj. Revenue
$12,000.00
Proj. Units
92.31
Proj. Gross Profit
$4,800.37
Proj. GM ROI
-40.0%

Approvals

  • Andrea — Rejected · ROI case too weak and measurement unclear. Rejected — resubmit with a tighter plan.6/17/2026, 6:14:21 AM

Status Timeline

  1. Submitted6/17/2026, 6:14:21 AM
    by Quinn Requestor
  2. Submitted→In Process6/17/2026, 6:14:21 AM
    by Riley Reviewer
  3. In Process→In Review6/17/2026, 6:14:21 AM
    by Riley Reviewer
  4. In Review→Rejected6/17/2026, 6:14:21 AM
    by Andrea

Post-Mortem

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