Completed
Workflow Actions
Intent & Classification
- Requestor
- Quinn Requestor
- Objective
- CONVERSION
- Funnel Stage
- LOWER
- Brand
- Ingenuity
- Region
- AMER
- Big 8
- Affordable Premium, Learning Milestones
- Linked Goal
- FY26 Ecomm GM growth +12%
Product & Listing
- Product
- 3DSuite™ Modular Stroller
- Style
- 17629
- Style-Version
- 17629-000
- Listing Readiness
- In stock, Buy-box won, A+ / creative ready, Reviews ≥ threshold
| Retailer | Identifier | Unit Price | Unit GM |
|---|---|---|---|
| Amazon | ASIN: B09STRLR3DS | $229.99 | $92.00 |
Financials
- Requested Amount
- $45,000.00
- Currency
- USD
- Budgeted
- Yes
- Cost Center
- Ecomm
- Spend Type
- FLIGHTED
Timeline
- Start Date
- 1/6/2026
- End Date
- 3/31/2026
- Go-Live Date
- 1/8/2026
Activation
- Type
- Sponsored Products
- Vendor
- —
- Creative Needs
- Reuse existing
- Targeting
- Category + competitor keyword targeting, AMER.
Stakeholders
- Owner
- Andrea
- Stakeholders
- —
ROI Contract (Expected Results)
- Primary KPI
- ROI
- Target Value
- 3.5
- Confidence
- High
- Measurement
- Amazon Ads console + internal GM ledger, reconciled monthly.
- Proj. Revenue
- $157,500.00
- Proj. Units
- 684.81
- Proj. Gross Profit
- $63,002.74
- Proj. GM ROI
- 40.0%
Approvals
- Andrea — Approved · Strong GM ROI on the hero SKU. Approved.6/22/2026, 2:27:43 PM
Status Timeline
- Submitted6/22/2026, 2:27:43 PMby Quinn Requestor
- Submitted→In Process6/22/2026, 2:27:43 PMby Riley Reviewer
- In Process→In Review6/22/2026, 2:27:43 PMby Riley Reviewer
- In Review→Approved6/22/2026, 2:27:43 PMby Andrea
- Approved→Running6/22/2026, 2:27:43 PMby Andrea
- Running→Completed6/22/2026, 2:27:43 PMby Andrea
Post-Mortem
- Actual Spend
- $46,200.00
- Actual Units
- 760
- Actual Revenue
- $174,792.40
- Actual GM ROI
- 51.3%
- Variance vs Projection
- 28.3%
- Repeat?
- Yes
- What Worked
- Competitor keyword targeting drove strong incremental units.
- What Didn't
- Spend overran ~3%; early bid caps too loose.