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3DSuite™ Modular Stroller

ACQUISITION · D2C · Meta Advertising

Running

Workflow Actions

Intent & Classification

Requestor
Quinn Requestor
Objective
ACQUISITION
Funnel Stage
MID
Brand
Ingenuity
Region
AMER
Big 8
Affordable Premium, Learning Milestones
Linked Goal
New customer acquisition +20% QoQ
Rationale
Meta Advantage+ prospecting for the 3DSuite™ Stroller to grow the new-customer base on DTC.

Product & Listing

Product
3DSuite™ Modular Stroller
Style
17629
Style-Version
17629-000
Listing Readiness
In stock, A+ / creative ready
RetailerIdentifierUnit PriceUnit GM
DTCINTERNAL_SKU: 17629$229.99$92.00

Financials

Requested Amount
$28,000.00
Currency
USD
Budgeted
Yes
Cost Center
Ecomm
Spend Type
FLIGHTED

Timeline

Start Date
6/1/2026
End Date
8/31/2026
Go-Live Date
6/5/2026

Activation

Type
Meta Advantage+
Vendor
—
Creative Needs
New asset, Video
Targeting
Lookalike of high-LTV customers, AMER, 25–45.
Deliverables
4 video creatives, 8 static variants, LP A/B test.

Stakeholders

Owner
Keith
Stakeholders
—

ROI Contract (Expected Results)

Primary KPI
GM_ROAS
Target Value
2.8
Confidence
Medium
Measurement
Meta Ads Manager + post-purchase survey attribution.
Proj. Revenue
$78,400.00
Proj. Units
340.88
Proj. Gross Profit
$31,361.36
Proj. GM ROI
12.0%

Approvals

  • Keith — Approved · Reasonable CAC target; approved for flight.6/22/2026, 2:27:43 PM

Status Timeline

  1. Submitted6/22/2026, 2:27:43 PM
    by Quinn Requestor
  2. Submitted→In Process6/22/2026, 2:27:43 PM
    by Riley Reviewer
  3. In Process→In Review6/22/2026, 2:27:43 PM
    by Riley Reviewer
  4. In Review→Approved6/22/2026, 2:27:43 PM
    by Andrea
  5. Approved→Running6/22/2026, 2:27:43 PM
    by Andrea

Post-Mortem

Post-mortem unlocks when the request is COMPLETED.