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Sea Dreams Soother™ Sleep Soother

RETENTION · Performance Marketing · Amazon Global

Running

Workflow Actions

Intent & Classification

Requestor
Quinn Requestor
Objective
RETENTION
Funnel Stage
LOWER
Brand
Baby Einstein
Region
AMER
Big 8
Sleep
Linked Goal
—
Rationale
Amazon Sponsored Brands to keep Sea Dreams Soother™ top-of-category through summer.

Product & Listing

Product
Sea Dreams Soother™ Sleep Soother
Style
11058
Style-Version
11058-000
Listing Readiness
In stock, Buy-box won
RetailerIdentifierUnit PriceUnit GM
AmazonASIN: B07SOOTHE11$39.99$16.00

Financials

Requested Amount
$15,000.00
Currency
USD
Budgeted
Yes
Cost Center
Ecomm
Spend Type
FLIGHTED

Timeline

Start Date
6/1/2026
End Date
8/31/2026
Go-Live Date
6/2/2026

Activation

Type
Sponsored Brands
Vendor
—
Creative Needs
Reuse existing
Targeting
Branded + category defensive terms.
Deliverables
Brand headline + product collection ads.

Stakeholders

Owner
Andrea
Stakeholders
—

ROI Contract (Expected Results)

Primary KPI
ROI
Target Value
3.8
Confidence
Medium
Measurement
Amazon Ads console.
Proj. Revenue
$57,000.00
Proj. Units
1,425.36
Proj. Gross Profit
$22,805.70
Proj. GM ROI
52.0%

Approvals

  • Andrea — Approved · Standard always-on. Approved.6/22/2026, 2:27:43 PM

Status Timeline

  1. Submitted6/22/2026, 2:27:43 PM
    by Quinn Requestor
  2. Submitted→In Process6/22/2026, 2:27:43 PM
    by Riley Reviewer
  3. In Process→In Review6/22/2026, 2:27:43 PM
    by Riley Reviewer
  4. In Review→Approved6/22/2026, 2:27:43 PM
    by Andrea
  5. Approved→Running6/22/2026, 2:27:43 PM
    by Andrea

Post-Mortem

Post-mortem unlocks when the request is COMPLETED.