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Dream & Grow Bedside Bassinet™ — Dalton

PRODUCT_LAUNCH · Performance Marketing · Mercado Libre

Approved

Workflow Actions

Intent & Classification

Requestor: Quinn Requestor
Objective: PRODUCT_LAUNCH
Funnel Stage: UPPER
Brand: Ingenuity
Region: LATAM
Big 8: Sleep, Affordable Premium
Linked Goal: LATAM expansion — bassinet launch

Rationale

Launch support for the Dalton bassinet entering Mercado Libre in Mexico.

Product & Listing

Product: Dream & Grow Bedside Bassinet™ — Dalton
Style: 10197
Style-Version: 10197-000
Listing Readiness: In stock

Retailer	Identifier	Unit Price	Unit GM
Mercado Libre	MERCADOLIBRE_ID: MLM1928374650	$129.99	$52.00

Financials

Requested Amount: $19,000.00
Currency: USD
Budgeted: Yes
Cost Center: Ecomm
Spend Type: ONE_TIME

Timeline

Start Date: 7/1/2026
End Date: 9/30/2026
Go-Live Date: 7/7/2026

Activation

Type: Sponsored Products
Vendor: Mercado Ads
Creative Needs: New asset, A+ content
Targeting: Bassinet + nursery terms, MX.

Deliverables

Localized listing + sponsored search launch.

Stakeholders

Owner: Andrea
Stakeholders: —

ROI Contract (Expected Results)

Primary KPI: ROI
Target Value: 3
Confidence: Medium
Measurement: Mercado Ads reporting + local GM ledger.
Proj. Revenue: $57,000.00
Proj. Units: 438.5
Proj. Gross Profit: $22,801.75
Proj. GM ROI: 20.0%

Approvals

Andrea — Approved · Good LATAM beachhead. Approved.6/22/2026, 2:27:43 PM

Status Timeline

Submitted6/22/2026, 2:27:43 PM
by Quinn Requestor
Submitted→In Process6/22/2026, 2:27:43 PM
by Riley Reviewer
In Process→In Review6/22/2026, 2:27:43 PM
by Riley Reviewer
In Review→Approved6/22/2026, 2:27:43 PM
by Andrea

Post-Mortem

Post-mortem unlocks when the request is COMPLETED.