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3DSuite™ Modular Stroller

AWARENESS · D2C · Google Advertising

Approved

Workflow Actions

Intent & Classification

Requestor
Quinn Requestor
Objective
AWARENESS
Funnel Stage
UPPER
Brand
Ingenuity
Region
EMEA
Big 8
Affordable Premium, Learning Milestones
Linked Goal
—
Rationale
Google Performance Max to build 3DSuite™ awareness in the UK DTC market.

Product & Listing

Product
3DSuite™ Modular Stroller
Style
17629
Style-Version
17629-000
Listing Readiness
In stock, A+ / creative ready
RetailerIdentifierUnit PriceUnit GM
DTCINTERNAL_SKU: 17629$229.99$92.00

Financials

Requested Amount
$24,000.00
Currency
USD
Budgeted
No
Cost Center
Ecomm
Spend Type
FLIGHTED

Timeline

Start Date
7/15/2026
End Date
10/15/2026
Go-Live Date
7/20/2026

Activation

Type
Google Performance Max
Vendor
—
Creative Needs
New asset, Video
Targeting
In-market parents, UK.
Deliverables
PMax asset groups, 3 video, 10 image assets.

Stakeholders

Owner
Keith
Stakeholders
—

ROI Contract (Expected Results)

Primary KPI
GM_ROAS
Target Value
2.5
Confidence
Low
Measurement
Google Ads + GA4 attribution.
Proj. Revenue
$60,000.00
Proj. Units
260.88
Proj. Gross Profit
$24,001.04
Proj. GM ROI
0.0%

Approvals

  • Keith — Approved · Awareness bet for EMEA; approved with a watch on ROAS.6/22/2026, 2:27:43 PM

Status Timeline

  1. Submitted6/22/2026, 2:27:43 PM
    by Quinn Requestor
  2. Submitted→In Process6/22/2026, 2:27:43 PM
    by Riley Reviewer
  3. In Process→In Review6/22/2026, 2:27:43 PM
    by Riley Reviewer
  4. In Review→Approved6/22/2026, 2:27:43 PM
    by Andrea

Post-Mortem

Post-mortem unlocks when the request is COMPLETED.