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Sea Dreams Soother™ Sleep Soother

AWARENESS · Organic Social · Influencers

Post-Mortem

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Intent & Classification

Requestor
Quinn Requestor
Objective
AWARENESS
Funnel Stage
UPPER
Brand
Baby Einstein
Region
AMER
Big 8
Sleep
Linked Goal
—
Rationale
Parenting-influencer program for Sea Dreams Soother™ to drive UGC and impressions.

Product & Listing

Product
Sea Dreams Soother™ Sleep Soother
Style
11058
Style-Version
11058-000
Listing Readiness
In stock
RetailerIdentifierUnit PriceUnit GM
DTCINTERNAL_SKU: 11058$39.99$16.00

Financials

Requested Amount
$12,000.00
Currency
USD
Budgeted
Yes
Cost Center
MarComm
Spend Type
ONE_TIME

Timeline

Start Date
8/1/2026
End Date
9/30/2026
Go-Live Date
—

Activation

Type
Influencer
Vendor
Creator network (TBD)
Creative Needs
New asset, Video
Targeting
New + expecting parents, AMER.
Deliverables
12 creators, 24 posts/stories, usage rights.

Stakeholders

Owner
Jeanette
Stakeholders
—

ROI Contract (Expected Results)

Primary KPI
Impressions
Target Value
2
Confidence
Medium
Measurement
Influencer platform analytics + branded-content reporting.
Proj. Revenue
$24,000.00
Proj. Units
600.15
Proj. Gross Profit
$9,602.40
Proj. GM ROI
-20.0%

Approvals

  • Keith — Approved6/22/2026, 3:44:03 PM

Status Timeline

  1. Completed→Post-Mortem6/22/2026, 3:44:48 PM
    by Keith
  2. Running→Completed6/22/2026, 3:44:40 PM
    by Keith
  3. Approved→Running6/22/2026, 3:44:11 PM
    by Keith
  4. In Review→Approved6/22/2026, 3:44:03 PM
    by Keith
  5. Submitted6/22/2026, 2:27:43 PM
    by Quinn Requestor
  6. In Process→In Review6/22/2026, 2:27:43 PM
    by Riley Reviewer
  7. Submitted→In Process6/22/2026, 2:27:43 PM
    by Riley Reviewer

Post-Mortem

Post-mortem unlocks when the request is COMPLETED.