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Dream & Grow Bedside Bassinet™ — Dalton

CONVERSION · Performance Marketing · Amazon Global

In Process

Workflow Actions

Intent & Classification

Requestor: Quinn Requestor
Objective: CONVERSION
Funnel Stage: LOWER
Brand: Ingenuity
Region: AMER
Big 8: Sleep, Affordable Premium
Linked Goal: —

Rationale

Amazon DSP retargeting for the Dalton bassinet to recover cart abandoners.

Product & Listing

Product: Dream & Grow Bedside Bassinet™ — Dalton
Style: 10197
Style-Version: 10197-000
Listing Readiness: In stock, Buy-box won, A+ / creative ready

Retailer	Identifier	Unit Price	Unit GM
Amazon	ASIN: B08BASSDAL10	$129.99	$52.00

Financials

Requested Amount: $17,500.00
Currency: USD
Budgeted: Yes
Cost Center: Ecomm
Spend Type: FLIGHTED

Timeline

Start Date: 8/15/2026
End Date: 11/15/2026
Go-Live Date: —

Activation

Type: DSP
Vendor: —
Creative Needs: Reuse existing
Targeting: Cart abandoners + detail-page viewers.

Deliverables

Retargeting + audience expansion line items.

Stakeholders

Owner: Andrea
Stakeholders: —

ROI Contract (Expected Results)

Primary KPI: ROI
Target Value: 3.4
Confidence: Medium
Measurement: Amazon DSP console + GM ledger.
Proj. Revenue: $59,500.00
Proj. Units: 457.73
Proj. Gross Profit: $23,801.83
Proj. GM ROI: 36.0%

Approvals

No approval decisions yet.

Status Timeline

Submitted6/22/2026, 2:27:43 PM
by Quinn Requestor
Submitted→In Process6/22/2026, 2:27:43 PM
by Riley Reviewer

Post-Mortem

Post-mortem unlocks when the request is COMPLETED.