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3DSuite™ Modular Stroller

PRODUCT_LAUNCH · Performance Marketing · Walmart

Post-Mortem

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Intent & Classification

Requestor
Quinn Requestor
Objective
PRODUCT_LAUNCH
Funnel Stage
UPPER
Brand
Ingenuity
Region
AMER
Big 8
Affordable Premium, Learning Milestones
Linked Goal
Successful big-box stroller launch
Rationale
Walmart Connect launch support for the 3DSuite™ Stroller entering 1,400 stores.

Product & Listing

Product
3DSuite™ Modular Stroller
Style
17629
Style-Version
17629-000
Listing Readiness
In stock
RetailerIdentifierUnit PriceUnit GM
WalmartWALMART_ITEM_ID: 00604213100299$229.99$92.00

Financials

Requested Amount
$65,000.00
Currency
USD
Budgeted
No
Cost Center
Ecomm
Spend Type
ONE_TIME

Timeline

Start Date
9/1/2026
End Date
11/30/2026
Go-Live Date
9/5/2026

Activation

Type
Sponsored Products
Vendor
Walmart Connect
Creative Needs
New asset, A+ content
Targeting
Stroller + travel-system terms, AMER.
Deliverables
Launch search + display + in-store digital.

Stakeholders

Owner
Andrea
Stakeholders
—

ROI Contract (Expected Results)

Primary KPI
ROI
Target Value
3
Confidence
Low
Measurement
Walmart Connect reporting + Retail Link sell-through.
Proj. Revenue
$195,000.00
Proj. Units
847.86
Proj. Gross Profit
$78,003.39
Proj. GM ROI
20.0%

Approvals

  • Jeanette — Approved6/22/2026, 5:09:07 PM

Status Timeline

  1. Completed→Post-Mortem6/22/2026, 5:09:46 PM
    by Jeanette
  2. Running→Completed6/22/2026, 5:09:32 PM
    by Jeanette
  3. Approved→Running6/22/2026, 5:09:27 PM
    by Jeanette
  4. In Review→Approved6/22/2026, 5:09:07 PM
    by Jeanette
  5. In Process→In Review6/22/2026, 5:09:06 PM
    by Jeanette
  6. Submitted→In Process6/22/2026, 5:09:04 PM
    by Jeanette · Looks great approved!
  7. Submitted6/22/2026, 2:27:43 PM
    by Quinn Requestor

Post-Mortem

Post-mortem unlocks when the request is COMPLETED.