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Sea Dreams Soother™ Sleep Soother

CONVERSION · Performance Marketing · Target

Needs Info

Workflow Actions

Intent & Classification

Requestor: Quinn Requestor
Objective: CONVERSION
Funnel Stage: MID
Brand: Baby Einstein
Region: AMER
Big 8: Sleep
Linked Goal: —

Rationale

Target Roundel test for Sea Dreams Soother™ — reviewer asked for clearer margin backup.

Product & Listing

Product: Sea Dreams Soother™ Sleep Soother
Style: 11058
Style-Version: 11058-000
Listing Readiness: In stock

Retailer	Identifier	Unit Price	Unit GM
Target	TCIN: 78113402	$39.99	$16.00

Financials

Requested Amount: $9,500.00
Currency: USD
Budgeted: No
Cost Center: Ecomm
Spend Type: ONE_TIME

Timeline

Start Date: 8/20/2026
End Date: 10/1/2026
Go-Live Date: —

Activation

Type: Sponsored Products
Vendor: —
Creative Needs: Reuse existing
Targeting: Soother + nursery terms.

Deliverables

Small category search test.

Stakeholders

Owner: Andrea
Stakeholders: —

ROI Contract (Expected Results)

Primary KPI: ROI
Target Value: 3
Confidence: Low
Measurement: Roundel dashboard.
Proj. Revenue: $28,500.00
Proj. Units: 712.68
Proj. Gross Profit: $11,402.85
Proj. GM ROI: 20.0%

Approvals

No approval decisions yet.

Status Timeline

Submitted6/22/2026, 2:27:43 PM
by Quinn Requestor
Submitted→In Process6/22/2026, 2:27:43 PM
by Riley Reviewer
In Process→Needs Info6/22/2026, 2:27:43 PM
by Riley Reviewer

Post-Mortem

Post-mortem unlocks when the request is COMPLETED.