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Dream & Grow Bedside Bassinet™ — Dalton

AWARENESS · Organic Social · Boosted Activations

Rejected

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Intent & Classification

Requestor: Quinn Requestor
Objective: AWARENESS
Funnel Stage: UPPER
Brand: Ingenuity
Region: APAC
Big 8: Sleep, Affordable Premium
Linked Goal: —

Rationale

Boosted social posts for the Dalton bassinet — thin measurement plan, low expected ROI.

Product & Listing

Product: Dream & Grow Bedside Bassinet™ — Dalton
Style: 10197
Style-Version: 10197-000
Listing Readiness: In stock

Retailer	Identifier	Unit Price	Unit GM
DTC	INTERNAL_SKU: 10197	$129.99	$52.00

Financials

Requested Amount: $8,000.00
Currency: USD
Budgeted: No
Cost Center: MarComm
Spend Type: ONE_TIME

Timeline

Start Date: 9/10/2026
End Date: 10/10/2026
Go-Live Date: —

Activation

Type: Boosted Post
Vendor: —
Creative Needs: Reuse existing
Targeting: Broad parents, APAC.

Deliverables

Boost 6 existing posts.

Stakeholders

Owner: Jeanette
Stakeholders: —

ROI Contract (Expected Results)

Primary KPI: Engagement
Target Value: 1.5
Confidence: Low
Measurement: Native platform insights only.
Proj. Revenue: $12,000.00
Proj. Units: 92.31
Proj. Gross Profit: $4,800.37
Proj. GM ROI: -40.0%

Approvals

Andrea — Rejected · ROI case too weak and measurement unclear. Rejected — resubmit with a tighter plan.6/22/2026, 2:27:43 PM

Status Timeline

Submitted6/22/2026, 2:27:43 PM
by Quinn Requestor
Submitted→In Process6/22/2026, 2:27:43 PM
by Riley Reviewer
In Process→In Review6/22/2026, 2:27:43 PM
by Riley Reviewer
In Review→Rejected6/22/2026, 2:27:43 PM
by Andrea

Post-Mortem

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